Web 2 is Web Do


I think that we are in the age of just being able to get on and do thngs. It changes the nature of many interactions people have and “power” structures. In web 2.0 if you want to do it, you just start. No great plans, just some ideas and using channels that suit

Our recent press conference, the Wimbledon Build, the presence in Second Life, this blog etc. all just examples of using whats there and just doing things. That does not mean it has to be reckless, nor does it mean it has to be unambitious. However, just start by starting and see where you end up, using whatever is available and fits