Tired and croaky: busy day yesterday

I’m tired and slightly croaky after a long day yesterday. As Andy already pointed out, much of it centered around NMK’s My So Called 2nd Life conference at 01Zero-One, right in the middle of Soho.

Once it got underway, the speakers were:

  • MMOs: where are they now, and where are they heading? – Michael Smith
    Michael (the CEO of Mind Candy, the makers of Perplexcity) spoke on MMOs (including Habbo Hotel, Cyworld, Second Life, Virtual Laguna Beach, etc. He also talked about ARGs (Alternate Reality Games)  and tangible stuff. Afterwards, we chatted about the growing phenomena of tangible web things. If Perplexcity is a tangible virtual world it’s interesting to see Moo‘s Flickr cards (I see they’re doing Skype cards now too!), The Friday Project which brings websites to print, Fabjectory‘s 3d-printed avatars as a growing trend.

  • Collaborative and innovative working inside virtual worlds – Andrew ‘Roo’ Reynolds
    That would be me then. I explained the impact virtual worlds such a Second Life are having on business and how some companies are already using them to work collaboratively on a global scale. My (by now fairly well-practiced) talk on what virtual worlds are and why IBM cares was just as informal and conversational as ever. I pretty much managed to forget that there was a gaggle of press in the room (Reuters, BBC, New Scientist, …). Hence, Adam from Reuters got some pretty choice quotes which sounded (at least to me on the first reading) frighteningly casual. πŸ™‚
  • The artistic, creative & entertainment opportunities inside MMORPGs – Esther MacCallum-Stewart
    An academic (but interesting) overview of MMORPGs. She pronounces MMORPG “more-peg”, which is a new one on me. I’d like to see a copy of Esther’s slides, as there was some really good theory about what makes MMOs work.
  • E-learning business opportunities inside virtual worlds – Gauti Sigthorsson
    Gauti, while enjoying Second Life, does not think it can be used for e-learning. Apparently it’s too hard and the barrier to entry is too high (“it’s a gated community due to its resource intensive nature and the skillset required”). He has a point with this stuff, and it was an interesting counterpoint to the more gung-ho speakers (e.g. almost all of the rest of us).
  • Business opportunities inside Second Life for creative industries – Justin Bovington
    Justin (Rivers Run Red) shared some of the history of business and marketing in Second Life, along with some of his interesting projects. Vodafone, Penguin books, Duran Duran, BBC, Adidas, Reebok, … quite a list. Justin said two of the major milestones of Second Life have been the BBC event (“the Woodstock of Second Life”) and the Reuters office. Both of these events have been responsible for driving up the population of Second Life very quickly.

There was then a Q&A panel session, in which we were joined by Jim Purbrick (Babbage Linden; the only full-time Linden employee in the UK). As you can imagine, Jim got a lot of questions. πŸ™‚ He said some very encouraging things about Open Source, and opening up the client (and eventually the server). Adam’s Reuters piece covered this pretty well too.

I met a lot of interesting people, got to know some people a bit better. Thanks to NMK for inviting me; I really enjoyed myself. Today I am croaky and barely have any voice left. Probably a good thing so I can shut up for a while and catch up on what I was missing having been off the net for a day. πŸ™‚

Planes, trains and automobiles, here come Nissan

Here come Nissan to SL courtesy of the electric sheep and Tequila\.
I had to go to bed early last night, so I was not on the grid, not on Second Life. This was because I had a customer session to go to in London, which needed a 5:30 am start to get up and going. That also meant I was not on SL until 1pm here in Southbank.
So the phrase the early bird catches the worm really does not apply to this case.
As I logged onto SL and my Firefox Sage RSS feeds whirred into life I was sent a note by the Counting Sheep Group and saw the Out to Pasture post, telling me Nissan had now opened an island, and in SL had sent a nice car to me.
I have an affinity for all things automotive, especially having been part of the IBM Vauxhall web team for many of the formative years of the web. So I was straight over there (after I had rezzed my own car to check it out).
nissan
This is more of a stop press post as I have not explored yet, but saw this wonderful device as I arrived.
dispenser
Yes a car dispenser. Lovely idea, and very well implemented. On its own it was worth the visit.

Ben Folds in Second Life the Event

Well it all started on time, DNA Prototype took to the decks at the Aloft hotel party area.
The invited guests gathered, danced and talked whilst the music streamed in.
All Pictures from Snapzilla
dance
I dont usually do nightclubs anymore, so it was good to let epredator potato throw some shapes.
A few of us synched with Satchmo Prototype, he had a dance machine installed in his head, so a simple click of the green noggin and away went your avatar dancing.
We had quite a range of invited guests at the event, some new faces and some of the usual crowd.
Algernon Spackler was there to, as was Juiceof Prunes, though strangely, and this is one to watch out for, JuiceOf just happened to be at the hotel when the event got locked down. So she was not on the group list but still had access to the island. It felt cool to have someone accidently gate crash. I am guessing the access control is checked on entry?
algernon
Anyway lots of people and of course a Smurf were there
smurf
Ben folds turned up, in SL and on an audio feed. He was clearly gobsmacked by the reaction of the crowd and both the craziness and immersion. There were a few technical hitches requiring text chat “is this thinng on”, but SnoopyB and some of the Sheep were in a RL office with Ben. This added a great deal to the dynamic, and these mixed mode events bring people together more.
They were clearly enjoying themselves too.
Ben played some music from his new album which sounded great, and answered some questions.
The crowd jostled for postion, but respected the stage.
ben f
ben folds
When asked about whether he was a Second Lifer Ben decided to show his technical prowess by playing some of the ringtones he had downloaded to his phone in RL.
This was hilarious and sort of set the tone (no pun intended) for the next part of the evening.
I did comment how ironic it was as when people who have not got the metaverse bug yet as “So why would anyone by virtual content” I usually use the “Why does anyone by a mobile phone ringtone”.
Anyway it was time to head over to the Sony BMG media Island for its first event. TPing a crowd over led to a little confusion but we all made it I think.
SnoopB and Ben had chairs on a stage, but the potential for amusing antics took hold and the party dynamic got a whole lot more interactive.
I think you can see from this product placement where this might then go.
duff
Ben had his Duff beer attached, this eventually causes you to reel and fall over, in this case off the stage so it looked like crowd surfing. He is in this shot somewhere, I think he fell on Algernon.
Another person shouted that Ben had fallen on them and they would never wash this avatar again.
surfing
Next thing we know Ben has removed his shirt and dived into the audience with a lightsaber. I was laughing so much that I did not take any more pictures. Apart from Algernon decided to sit and watch from the stage. It was 3am UK time though.
alg
Anyway, a successful and once again varied event. Another set of anecdotes to add to the “back in the early days of the metaverse” after dinner speaking material for when I retire.

The Sony BMG media island, it is very good

A while back I had seen the Electric Sheep Media Island before it was branded to any particular media. It was at the time a huge build and one I often showed people to understand the scale and potential of SL.
Now it is the Sony BMG island, and there is a lot of content to see and experience. They have come up with some very nice ideas too.
A loft apartment and Club area
club
A Fan shop with tshirts, and singles to buy
shirts
A legacy area, which one of my favourite all time artists, the late great SRV, appeared as the first picture in the legacy building.
SRV
They have also created some very engaging artists rooms. From a single atrium you enter themed rooms for each of the very diverse performers. You get to listen to the track and/or sit and watch the video. It felt very good, Dna Prototype happened to be there at the time too, and it was great to be able to congratulate the crew on the build.
atrium
audioslave
AudioSlave
ben folds
Ben Folds
Christina
Christina
Cheyenne Kimball
and Cheyenne Kimball all under one roof.
Having popped into the night club and loft I also bumped into Ben Folds
loft
ben
Once its fully open I suggest you go and take a look.
sony
Well done everyone and good luck with the event thats about to start.

Ben Folds Album Launch in Second Life part 1

I am sitting here waiting for the 7pm EST US start time for the Ben Folds event that I was lucky enough to get an invite to.
waiting
It will be a late one, midnight until 3 am UK time, but it makes it feel more rock and roll.
It is across several sites which is all quite interesting, both the Aloft hotel and the Media Isle by the Electric Sheep

Wired in SL, Yossarian in Wired

Given Yossarian had his translator featured in wired I thought I should also pop along and see the Wired office in Second Life at the MillionsOf Us island.
wired
Its a suitably unusual build being staged as a printed circuit board and computer components.
wired 2
Aside from having the obvious but fantastic content, with a rich source of Wired covers to choose from this office appeared to have an old style projector screen. A nice little change from our flat screen TV’s
screen
circuits
The millionsofus island also had once of those quirky Toyota Scions. I have not got mine yet, but feel I need one.
scion

Second Life tops 1 million

A magic number has been reached on Second Life
Philip Linden has written a nice thankyou to us all on the official blog.
There are some more stats around this on New World Notes too.
Whilst people can argue over the statistics, there has been a massive growth in people and companies exploring this instance of a metaverse.
Milestones like this are something we all can feel part of, and that is why some many of us are being productive in this environment, a feeling of belonging, whilst at the same time being out there a little bit.

Reuters brings news from inside Second Life

As of today, ‘Adam Reuters’ (Adam Pasick) is Reuters embedded journalist in Second Life. Keeping regular office hours at the virtual Reuters building, Adam is their virtual bureau chief.

Reuters’ island, created by The Electric Sheep Company, is impressively realistic. Having been heavily influenced by their real-life presence in Times Square (NYC) and Canary Wharf (London), it’s great fun to spot the details from their real-world locations. There’s a news HUD (Heads Up Display)to take away too, which is really worth a play.

More coverage at 3pointD and secondlife.reuters.com.